Corporate Identity is a set of visual elements used to promote the image of a brand. It’s a combination of words, color schemes, layouts and designs, used to make a visual statement about your company’s philosophy – both to the public and your employees.
Corporate Identity is used to remind your customers of all the positive experience they have ever had with your company.
It helps to create an image of your brand, which later on will be associated with your services and products in customers’ minds. It’s not just a word, a color or a sign – it’s the index of your company’s quality and success.