Strauss Ukraine is a part of the international Strauss Group company, which deals with coffee production and sale. Its most famous brands are FORT, Totti Caffee, Chorna Karta and Ambassador.
This project includes development of an online coffee store based on CMS Magento 2 and its constant further improvement.
Client’s primary goal was to introduce a new freshly roasted coffee brand to Ukraine’s market — Ambassador Fresh, available on the online store only and inaccessible in retail.
The main requirement was to use CMS Magento 2 as the store’s engine — a powerful tool with yet a significant flaw: the 2+ version of the engine is still rather raw and demands substantial testing and improvement.
Another challenge was to combine several independent modules within a single checkout page and make the ordering process fast, smooth and convenient.
In result, the client received a complex online sales tool based on modern CMS Magento 2 with a set of useful and effective utilities, which are currently a must-have for any sales or marketing specialist.
Among client’s future plans are store’s adjustment to online advertising program requirements and brand’s expansion to foreign markets of the neighboring countries.