10 Easy Steps to a Horrible Ecommerce Site
Summary from article by By Jason Chance.
As a frequent visitor to forums in which people ask for critiques of their new ecommerce sites, I have seen the best and the worst of small business Web development. For the first 1000 posts or so, I was helpful, kind, and supportive when gently pointing out each developer’s site issues and how he or she could make the site “the best it could be”.
So what should you do to build worst E-commerce site:
1. Use your Ecommerce Software’s Default Layout
2. Don’t use Thumbnails
3. Don’t optimize your Images in Photoshop
4. Don’t smooth the Checkout Process
5. Ignore the Market you’re “Targeting”
6. Don’t add an SSL Certificate
7. Don’t add Terms of Use, Privacy, or Conditions of Sale Statements
8. Completely leave out Product Descriptions
9. Add Flash. Lots of it. Throw in some Java, too.
10. Never post your Address or Phone Number
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