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Great Logos And Why

Why do your company need a good logo?

An article by Bill Haig


The company logo is probably the most important marketing tool on your business card or on your website. It gives your company a competitive advantage and will help you achieve company goals. This is not the role of just any logo. You must have a POWERLOGO.

This article tells you the eight criteria your POWERLOGO must have to be successful.

These criteria are based on the teachings of logo design legend, Saul Bass (AT&T, Rockwell International, United Way, Alcoa, Minolta, United Airlines, Continental Airlines circa 1968 -1982 among many others). Saul’s teachings were refined in university-supervised research I conducted as part of an advanced degree in Communication* which later became the premise of my best-selling book.
Full text of article available on http://designnewz.com/designnewz-2-20030729GreatLogosandWhy.html

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